Intent, not keywords
People tell an assistant the whole problem. That context is richer than any search query you can bid on.
Paid traffic / LinkedIn / ChatGPT Ads
ChatGPT Ads are the newest inventory in advertising, and most companies do not yet know they can buy it. I am opening a small number of accounts now, run the same way I have run eight figures of ad spend: manual bids, hard caps, and conversion tracking that reports real numbers instead of estimates.
The window
Search had one. Facebook had one. LinkedIn had one, and I spent a large part of eight figures inside it. AI assistants are in that period right now.
The people asking ChatGPT about your category are further down the buying path than someone typing a keyword. They are describing a problem in full sentences and asking what to do about it. Being the answer in that moment is worth more than being result number four.
The honest part: this inventory is new, so nobody has years of benchmarks. What I bring is not a case study in this exact channel. It is the discipline of having spent eight figures somewhere else without losing the plot, and the tracking to tell you quickly whether it works.
If it does not work for you, you will know from your own numbers, not from a dashboard I control.
People tell an assistant the whole problem. That context is richer than any search query you can bid on.
Early inventory is priced before the auction fills up. That advantage has an expiry date on every channel.
This does not replace LinkedIn, Google or Meta. It sits alongside them and shares the same tracking spine.
How I run an account
Start here
Send four fields and I will look at what you are actually running. Here is what comes back:
Questions