Case study · Buffalo, NY
Sonny Monn runs Buffalo Windshield Chip & Crack Repair LLC in Buffalo, NY. Single-truck operation, 5.0 stars on Google, 78 reviews. For years his old site sat on page 4. We rebuilt it and within weeks he was outranking Safelite.
Now we check 2,064 keywords for him. He is on Page 1 of Google for 538 of them, in the top 3 for 274, at number 1 for 153, and in the local map pack for 430. Across 300 local questions, AI assistants name him in 496 of 1,500 answers.
Calls jumped noticeably after launch, and the business added six figures in revenue.
AI search
Sonny told us customers called him after finding him on Claude. So we asked ChatGPT, Claude, Gemini and Perplexity 300 questions a Buffalo driver actually asks: who fixes a chip, who comes to you, who is cheapest, who does ADAS calibration, who works in Amherst, Cheektowaga, Williamsville or East Aurora. That is 1,500 answers. Buffalo Windshield was named in 496 of them and put first in 134. ChatGPT named him in 191 of 300 questions, 64 percent.
496
of 1,500 AI answers name him
134
answers where he is the first business named
191/300
ChatGPT answers that name him
330
answers that link to his website
300 local questions, five AI models, with web search on. He is also named in a paragraph without a list position in 117 more answers, counted in the 496.
AI search also cites his website as a source. It is the top cited source for auto glass in Buffalo, ahead of Safelite.
9/10
Keywords on Page 1
153
Keywords at #1 on Google
5.0★
78 Google reviews
18
Days from launch to Page 1
At the start we checked 10 target keywords. A week later we tracked 141 searches: 73 on Page 1, 29 in the top 3.
2,064
Searches checked now
538
On Page 1 of Google
274
In the top 3
430
Searches with him in the top 3 of the map
Every service, town and "near me" search we track, checked live from Buffalo. Number 1 on 153 of them. He is on Page 1 or in the map pack for 800 searches that are searched about 1,009,800 times a month across the US, 6,060 times a month in Erie County.
Now
When someone in Buffalo types these searches, this is where Buffalo Windshield shows up, on Google and in the map. These 12 are a sample. There are hundreds more.
| Search | Position in Buffalo | Searches per month in his service area | Searches per month nationwide |
|---|---|---|---|
| windshield replacement | #3 in the map | 1,040 | 201,000 |
| windshield repair | #1 in the map, #2 on Google | 760 | 135,000 |
| windshield replacement near me | #3 on Google | 350 | 60,500 |
| windshield repair near me | #1 on Google and in the map | 340 | 49,500 |
| windshield crack repair | #1 on Google and in the map | 310 | 33,100 |
| mobile windshield replacement | #3 in the map | 290 | 9,900 |
| windshield chip repair | #1 on Google and in the map | 260 | 22,200 |
| headlight restoration near me | #1 on Google | 210 | 9,900 |
| mobile windshield repair | #2 in the map | 190 | 8,100 |
| windshield chip repair near me | #1 on Google and in the map | 180 | 8,100 |
| rock chip repair | #1 on Google and in the map | 120 | 4,400 |
| windshield replacement same day | #2 on Google and in the map | 110 | 1,900 |
Service area means the city of Buffalo plus the suburbs he serves, from Google's local keyword data. Local numbers are a floor. It is well known in the industry that Google can show zero searches for a localized keyword that still brings in real traffic and calls, so some local demand never shows up in the numbers. That is why we optimize for every one of these variations. Positions are the best we see checking from Buffalo.
274
more searches with him in the top 3 on Google
430
searches with him in the top 3 of the map
153
searches where he is number 1 on Google
800
searches on Page 1 or in the map
Including searches for each town and suburb he serves, like rock chip repair in Kenmore, windshield chip repair in Lackawanna and mobile windshield repair in Williamsville.
What we delivered
More calls
Sonny shared that his phone rang noticeably more after launch, and the business added six figures in revenue.
Page one rankings
Page 1 for 9 of 10 target keywords within weeks. Now Page 1 for 538 of 2,064 keywords we track, number 1 on 153, and in the local map pack for 430, including #1 for "windshield repair near me" in Buffalo.
Recommended by AI assistants
Named in 496 of 1,500 AI answers to local buyer questions, first in 134. ChatGPT names him in 64 percent of the 300 questions. His site is the #1 cited source for auto glass in Buffalo in AI search.
Reviews front and center
His 5.0 star rating and 78 Google reviews are the first thing a customer sees.
The receipts
Early Google results for "windshield repair buffalo ny": #1 Auto Glass Now, #2 Buffalo Windshield, #3 Delta Sonic, #4 Safelite, #5 Glass America. We outranked three national chains on a brand-new domain.
I will build you a $10,000 website for free.
Or book a free 30-minute call with Jesse and walk away with a written number.