Cedar Falls, Iowa · Black Hawk County
Effective Visibility Marketing works from 2405 Leigh Ln in Cedar Falls. In 23 years we have managed $17.5M+ in ad spend and generated $355M+ in client revenue, and we would rather show you the receipts than the adjectives.
The short answer
Effective Visibility Marketing (EVM) is a marketing agency physically located in Cedar Falls, Iowa, serving Cedar Falls and Waterloo in person: websites, Google Ads, local SEO, and AI systems. Websites run $500/month and you own the site; full retainers typically run $2,500 to $15,000/month. The record behind it: 23 years, $355M+ generated for clients, $17.5M+ ad spend managed.
Most of what gets sold as digital marketing in the Cedar Valley is a WordPress theme, a boosted Facebook post, and a monthly PDF nobody reads. We build the whole revenue path instead: a website engineered to close leads, Google Ads with Smart Bidding and conversion tracking wired end to end, local SEO that puts you in the map pack, follow-up automation so no lead sits unanswered, and AI systems that answer your phone and your email at 2 a.m.
The proof is public. LinkedIn corporate has published case studies on campaigns we ran. Google's elite account team rated our campaign work in the top 10% worldwide. Those are their words about our accounts, not our words about ourselves.
National agencies treat a $2,500/month local retainer as an intern training exercise. Local freelancers can build a site but usually cannot run paid media at a professional level, because they have never had enough budget under management to learn what actually moves. EVM sits in the gap: local enough that you can call (515) 321-7425 and get Jesse, experienced enough that the same operator has run seven-figure national ad accounts.
Recent local-scale example: Buffalo Windshield, a single-location auto glass shop. We shipped a 116-page site and in 18 days it held Page 1 for 9 of 10 target keywords, including #1 organic spots above Safelite. That is the level of execution a small business gets here.
Waterloo is ten minutes from our office, and Waterloo businesses get the same in-person service Cedar Falls businesses do. One metro, one market, one agency. We do not pretend to have a second office across the river to rank for it; the disclosure below explains exactly where we are and how we serve the rest of the metro and the country.
Where we actually are
Effective Visibility Marketing has one office: 2405 Leigh Ln, Cedar Falls, IA 50613. We do not have a Waterloo office, a Des Moines office, or a branch anywhere else, and this site will never claim one. We serve Cedar Falls and Waterloo in person, the rest of Iowa by a short drive or a call, and clients across the United States remotely. If a local agency page you are comparing us against claims offices it does not have, treat that as data about how they market.
What we run for Cedar Valley clients
Custom Next.js sites with local SEO, schema, and real-time lead capture wired to your inbox. $500/month, you own the site.
Buffalo Windshield: Page 1 for 9 of 10 keywords in 18 days on a brand-new domain.
Smart Bidding tuned, conversion APIs wired, attribution end to end. Spend maps to tracked revenue, not impressions.
Google’s elite team rated EVM campaign work top 10% worldwide.
Technical audits, keyword universes, local pack work, citation cleanup, and pages that actually rank.
116-page local build ranking #1 organic against Safelite in under three weeks.
A voice agent that answers your business line 24/7, books appointments, and captures the lead you would have missed.
The Luma AI receptionist answers live business calls around the clock on the Platinum Directory platform.
Every lead tracked, every follow-up automated. Missed-call text-back, hot-lead alerts, owner dashboard.
Built on the same follow-up system that has moved 225K+ leads through EVM-built funnels.
Deliverability-hardened flows (SPF/DKIM/DMARC) with revenue attribution per send. Postmark, Klaviyo, Customer.io.
225K+ leads moved through email funnels EVM has built.
The record
$355M+
Generated for clients
$17.5M+
Ad spend managed
1.4M+
Conversions captured
23 yrs
In the trade
Every one of those figures is the same one on our homepage and in our client conversations. Nothing on this page is inflated for a keyword.
Questions
The full stack
Free 30-minute consultation. We audit your funnel and ad accounts, name the three highest-leverage moves, and quote the engagement. No pitch deck.
Or start with the intake form on the Get Started page. We reply within one business day.