Email marketing · deliverability · lifecycle

Email that lands in the inbox and reports in revenue per send

The list you own is the only channel no platform can take away from you. We build email programs on hardened deliverability (SPF, DKIM, DMARC), sequence them around buyer behavior, and attribute revenue to every send.

See how we work →

The short answer

EVM builds email marketing programs for businesses that want revenue per send, not open rates: deliverability engineering first (SPF, DKIM, DMARC), then behavior-triggered sequences on Postmark, Klaviyo or Customer.io. Nurture sequences bundled with a website or CRM build are included in those engagements; standalone programs are quoted in writing after a free consultation. 225K+ leads have moved through EVM-built email funnels.

Deliverability first, because nothing else matters if you are in spam

Most underperforming email programs are not a copy problem; they are an infrastructure problem. Domain authentication misconfigured, one shared IP dragging a bad reputation, lists never cleaned, and every send digging the hole deeper. We start every engagement with the boring work: SPF, DKIM and DMARC aligned, sending domains warmed, lists hygiened, and monitoring in place. Then the creative work has a chance to matter.

Sequences built around behavior, not a calendar

Lead nurture: new leads get a sequence that answers objections and books the call, wired into the follow-up system.
Lifecycle flows: welcome, post-purchase, win-back and reactivation, triggered by what people do.
Campaigns and newsletters with a revenue line attached to every send, not just an open rate.
Stack: Postmark, Klaviyo, Customer.io, or wired into what you already run.

The receipts

225K+ leads have moved through email funnels EVM has built, as part of a 23-year record that includes $355M+ generated for clients. Email compounds hardest when paired with the channels that grow the list: paid ads fill it, local SEO feeds it, and direct mail reaches the contacts who never opened.

Working with us locally

Marketing agency in Cedar Falls, IA · Iowa marketing agency · B2B LinkedIn ads agency

Grow the list, close the list

Email works the leads these produce

CRM and lead follow-up

Every lead tracked, every follow-up automated. Missed-call text-back, hot-lead alerts, owner dashboard.

Built on the same follow-up system that has moved 225K+ leads through EVM-built funnels.

Paid ads management

Google, Meta, LinkedIn and TikTok under one operator. $1,500/month plus 10% of spend, and the media budget stays yours.

$17.5M+ managed, 8.2B+ impressions, 1.4M+ conversions captured.

Direct mail marketing

Targeted physical mail with tracked phone numbers and QR codes, run as one attributed system with your digital follow-up.

Run with the same attribution discipline behind 1.4M+ tracked conversions.

Questions

Email marketing questions

My emails go to spam. Can you fix it?

Usually, and the diagnosis is part of the free consultation: authentication, domain reputation, list quality and content signals, checked in that order. Deliverability repair is the first phase of most engagements we take.

How big does my list need to be?

Smaller than you think. A clean list of a few hundred real customers and leads, sequenced properly, beats a purchased list of fifty thousand every time. We never send to purchased lists; they poison the domain you have to live with.

Do you write the emails?

Yes, copy and design, with your approval on anything that carries your brand. Sequences are tested and revised against reply, click and revenue data.

What does it cost?

Scoped to the program after a free 30-minute consultation. Nurture sequences bundled with a website or CRM build are included in those engagements; standalone programs are quoted in writing.

Is email marketing still worth it for a small business?

Yes, and it is usually the highest-ROI channel a business already owns: the list costs nothing per send and no algorithm stands between you and it. The catch is deliverability and follow-through, which is exactly the unglamorous work our engagements start with.

The full stack

Everything else we run

Websites that closeLearn more → AI receptionistLearn more → CRM and lead follow-upLearn more → Google Ads managementLearn more → Meta ads (Facebook + Instagram)Learn more → Paid ads managementLearn more → Local SEO and Google rankingLearn more → AI search visibilityLearn more → Direct mail marketingLearn more → ChatGPT adsLearn more → AI agents and automationLearn more → AI programming and developmentLearn more → AI design and creativeLearn more → AI consulting and implementationLearn more →

Find out what your list is actually worth

Free 30-minute consultation. We will check your deliverability live, look at your flows, and show you the revenue sitting unclaimed in your list.

Call (515) 321-7425

Or start with the intake form on the Get Started page. We reply within one business day.