Meta ads · Facebook · Instagram

Facebook and Instagram ads that report in revenue, not reach

Meta is where cheap attention lives, and where most ad budgets go to buy likes nobody can bank. We run Meta the way we run every platform: conversion API wired, creative tested weekly, and spend mapped to tracked revenue.

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The short answer

EVM runs Facebook and Instagram ad accounts for local and national businesses: conversion API wired, creative tested weekly, spend reported against tracked revenue instead of reach. Management starts at $1,500/month plus 10% of ad spend, and local businesses can get real signal from $750 to $1,500/month of media. It is part of a $17.5M+ managed-spend paid media record.

Why Meta accounts underperform

The pattern repeats: boosted posts instead of structured campaigns, the pixel firing on page views while the conversion API goes unconfigured, one creative running until it burns out, and reporting that celebrates reach because nobody wired revenue in. Meta's delivery system is excellent at finding buyers when you feed it real conversion signals and fresh creative. Starve it of either and you are paying to entertain scrollers.

How we run Meta accounts

Conversion API plus pixel, deduplicated, sending the events that map to money.
Campaign structure by intent tier: cold prospecting, warm retargeting, and owned-audience harvesting, each with its own creative and offer.
Creative tested weekly. Meta is a creative-velocity game; we produce, test and kill variants on a schedule.
Cross-channel retargeting: audiences built on LinkedIn or Google get harvested on Meta, where the clicks are cheaper.

The operator behind the account

Meta is one platform inside a 23-year paid media record: $17.5M+ managed across Google, LinkedIn, Meta and TikTok, 8.2B+ impressions, 1.4M+ conversions. Google's elite team rated our campaign work top 10% worldwide; LinkedIn corporate published case studies about our campaigns. We hold every platform, Meta included, to the standard those endorsements were earned on. Management starts at $1,500/month plus 10% of spend, same terms as Google Ads, and both roll up into the paid ads practice.

Working with us locally

Marketing agency in Cedar Falls, IA · Iowa marketing agency · Marketing for contractors

Downstream of the click

Meta fills the top. These finish the job.

Websites that close

Custom Next.js sites with local SEO, schema, and real-time lead capture wired to your inbox. $500/month, you own the site.

Buffalo Windshield: Page 1 for 9 of 10 keywords in 18 days on a brand-new domain.

CRM and lead follow-up

Every lead tracked, every follow-up automated. Missed-call text-back, hot-lead alerts, owner dashboard.

Built on the same follow-up system that has moved 225K+ leads through EVM-built funnels.

Email marketing

Deliverability-hardened flows (SPF/DKIM/DMARC) with revenue attribution per send. Postmark, Klaviyo, Customer.io.

225K+ leads moved through email funnels EVM has built.

Questions

Meta ads questions

Do Facebook ads still work for local businesses?

Yes, when the offer and the follow-up system exist. Meta finds local buyers cheaply; the account fails when leads land in an inbox nobody checks. We wire missed-call text-back and instant alerts so the lead gets an answer while it is still hot.

Facebook or Instagram?

Both, from one campaign. Meta places across both feeds automatically, and we let performance data decide the split rather than opinions about where your customers hang out.

What budget does Meta need?

Local businesses can get real signal from $750 to $1,500/month of media spend. National direct-response accounts scale from there. We size it on the free call and tell you if your budget is better spent elsewhere first.

Who makes the creative?

We do: copy, visual concepts and variants, tested weekly against conversion data. You approve anything that carries your brand before it runs.

How do I know if my current Meta agency is doing a good job?

Ask for spend mapped to tracked revenue, deduplicated conversion API events, and the creative testing log. If the report leads with reach and engagement, you are being shown vanity metrics. We audit accounts live on the free consultation and show you exactly what is wired wrong.

The full stack

Everything else we run

Websites that closeLearn more → AI receptionistLearn more → CRM and lead follow-upLearn more → Google Ads managementLearn more → Paid ads managementLearn more → Local SEO and Google rankingLearn more → AI search visibilityLearn more → Email marketingLearn more → Direct mail marketingLearn more → ChatGPT adsLearn more → AI agents and automationLearn more → AI programming and developmentLearn more → AI design and creativeLearn more → AI consulting and implementationLearn more →

See what your Meta spend is actually buying

Free 30-minute consultation. Bring ad account access and we will read it live: event quality, structure, creative fatigue, and where the money leaks.

Call (515) 321-7425

Or start with the intake form on the Get Started page. We reply within one business day.