Home/Services/CRM & Lead Follow-Up

CRM · follow-up automation

Leads do not die from bad marketing. They die in the follow-up gap

The average business takes 42 hours to respond to a web lead. The lead is hot for about 5 minutes, and 80% walk if you miss that window. We build the system that answers in seconds and follows up until the lead answers back.

See how we work →

The short answer

EVM builds CRM and lead follow-up systems for small businesses: every lead captured in one place, missed-call text-back, hot-lead alerts, sequenced follow-up and an owner dashboard, delivered already wired instead of as an empty subscription. It is included in EVM website engagements and scoped standalone otherwise. The same architecture has moved 225K+ leads through EVM-built funnels.

What a small business CRM should actually do

Not 400 features you will never open. Five jobs, done relentlessly: capture every lead from every source into one place, answer instantly, alert you when a lead is hot, follow up in sequence until there is a yes or a no, and show you the whole pipeline on one dashboard. Most CRM subscriptions fail because the tool arrives empty and the follow-up never gets built. We deliver the system already wired: forms, phone, text and email flowing in, sequences flowing out.

The pieces

Battle-tested plumbing

This is the same follow-up architecture that has moved 225K+ leads through funnels EVM has built. It pairs with the AI receptionist on the phone side and comes standard with our website builds, where every form submission hits your inbox and the dashboard in real time. Feed it with paid ads or local SEO and the machine is complete.

Working with us locally

Marketing for contractors · Marketing agency in Cedar Falls, IA · AI agents and automation

Feed the machine

Follow-up closes what these bring in

AI receptionist

A voice agent that answers your business line 24/7, books appointments, and captures the lead you would have missed.

The Luma AI receptionist answers live business calls around the clock on the Platinum Directory platform.

Websites that close

Custom Next.js sites with local SEO, schema, and real-time lead capture wired to your inbox. $500/month, you own the site.

Buffalo Windshield: Page 1 for 9 of 10 keywords in 18 days on a brand-new domain.

Email marketing

Deliverability-hardened flows (SPF/DKIM/DMARC) with revenue attribution per send. Postmark, Klaviyo, Customer.io.

225K+ leads moved through email funnels EVM has built.

Questions

CRM and follow-up questions

Do I have to switch CRMs if I already have one?
Not necessarily. If your current CRM holds your history, we usually wire the follow-up automation around it rather than force a migration. Rip-and-replace is a last resort, not a sales strategy.
Is this a software subscription or a service?
A service that includes the software. We build the sequences, wire the sources, and tune the system; you get the dashboard and the closed jobs. Ownership terms are the same as our websites: leave anytime and the accounts transfer to you.
How fast does it pay for itself?
Missed-call text-back starts saving leads the day it turns on. For most service businesses, one saved job a month covers the system. Bring your phone log to the free call and we will count the missed calls together.
What does it cost?
Follow-up automation is included in EVM website engagements and scoped standalone otherwise. Pricing is quoted in writing after a free 30-minute consultation.
What is the best CRM for a small service business?
The one that arrives already wired to your phone, forms and calendar with the follow-up sequences built, because empty CRM subscriptions are where lead management goes to die. That delivered-working model is exactly what we sell, around your existing CRM when it holds your history.

The full stack

Everything else we run

Websites that closeLearn more → AI receptionistLearn more → Google Ads managementLearn more → Meta ads (Facebook + Instagram)Learn more → Paid ads managementLearn more → Local SEO and Google rankingLearn more → AI search visibilityLearn more → Email marketingLearn more → Direct mail marketingLearn more → ChatGPT adsLearn more → AI agents and automationLearn more → AI programming and developmentLearn more → AI design and creativeLearn more → AI consulting and implementationLearn more →

Stop losing jobs to whoever answers first

Free 30-minute call. We will map where your leads come from, where they leak, and what catching them is worth in dollars.

Call (515) 321-7425

Or start with the intake form on the Get Started page. We reply within one business day.