Contractors · construction · field services
Most agencies have never met a foreman. We build contractor websites that close, follow-up systems that answer while your hands are full, and we have built field-operations software used by real crews on real builds.
The short answer
EVM is a marketing agency for contractors and field services: websites that capture the job details, missed-call text-back, an optional AI receptionist at $500/month, and Google Ads when you are ready to buy volume. The website tier is $500/month and you own the site; custom field-operations software is scoped at $150/hr. The proof build is Buffalo Windshield: Page 1 for 9 of 10 keywords in 18 days.
Your leads call while you are on a ladder, under a sink, or forty minutes into a pour. The industry average response to a web lead is 42 hours; the lead is gone in 5 minutes, into the voicemail of the next contractor on the list. No amount of ad spend fixes that. The fix is a system: a site that captures the job details, a text-back that fires the second you miss a call, an alert that puts the hot lead on your phone, and, if you want it, an AI receptionist that answers every call like a front desk you do not have to hire.
The package we run for contractors is the same one that put Buffalo Windshield, a one-location auto glass shop, on Page 1 for 9 of 10 keywords in 18 days, above Safelite. Service pages, location pages, insurance pages, all schema-marked, all loading in under a second, with every lead landing in the owner's Gmail in real time. Auto glass is a trade; your trade gets the same machine.
This is where EVM stops resembling a marketing agency. For a construction client we designed and shipped a field-operations portal: daily reports filed from phones, multi-foreman inspection workflows with approval loops, threaded communication between office and crew, and voice notes that transcribe themselves. If your bottleneck is the paperwork between the job site and the office rather than the lead flow, we build for that too, as custom software you own.
Where we actually are
Effective Visibility Marketing has one office: 2405 Leigh Ln, Cedar Falls, IA 50613. We do not have a Waterloo office, a Des Moines office, or a branch anywhere else, and this site will never claim one. We serve Cedar Falls and Waterloo in person, the rest of Iowa by a short drive or a call, and clients across the United States remotely. If a local agency page you are comparing us against claims offices it does not have, treat that as data about how they market.
The contractor stack
Custom Next.js sites with local SEO, schema, and real-time lead capture wired to your inbox. $500/month, you own the site.
Buffalo Windshield: Page 1 for 9 of 10 keywords in 18 days on a brand-new domain.
Every lead tracked, every follow-up automated. Missed-call text-back, hot-lead alerts, owner dashboard.
Built on the same follow-up system that has moved 225K+ leads through EVM-built funnels.
A voice agent that answers your business line 24/7, books appointments, and captures the lead you would have missed.
The Luma AI receptionist answers live business calls around the clock on the Platinum Directory platform.
Questions
The full stack
Free 30-minute call. Bring your phone log; we will count the missed calls together and price what catching them is worth.
Or start with the intake form on the Get Started page. We reply within one business day.