LinkedIn Ads · B2B demand generation

The LinkedIn ads agency LinkedIn wrote about

Over $10,000,000 of LinkedIn ad spend managed. Campaigns strong enough that LinkedIn corporate published case studies about them and flew reps out to study the accounts. That is the operator your B2B pipeline gets.

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The short answer

EVM is a B2B LinkedIn ads agency with $10M+ of LinkedIn spend managed and campaigns featured in LinkedIn corporate case studies. It fits B2B companies with $3,000 to $5,000/month or more of media budget who want pipeline, not form fills. Management starts at $1,500/month plus 10% of spend, quoted in writing after a free consultation.

Why LinkedIn ads burn most B2B budgets

LinkedIn has the best B2B targeting in advertising and the most expensive clicks, which means every structural mistake costs multiples of what it would on Google. The classic failures: campaigns optimized for clicks instead of pipeline, audiences built from job titles alone while the buying committee goes unreached, creative that reads like a press release, and no conversion API, so the algorithm learns from form fills that never became revenue. Ten million dollars of managed spend teaches you exactly where those bodies are buried.

How we run LinkedIn accounts

Account architecture around the buying committee, not a single persona: separate motion for the champion, the economic buyer and the blockers.
Offer laddering. Cold audiences get insight, warm audiences get proof, hot audiences get the meeting. Asking for a demo on the first impression is why your cost per meeting is four figures.
Conversion API wired to your CRM, so optimization runs on qualified pipeline, not raw leads.
Creative tested weekly against thumb-stop and pipeline metrics, with spend reallocated ruthlessly.
Full-funnel measurement: spend to lead to opportunity to closed revenue, reported in those terms.

The credential that cannot be bought

LinkedIn corporate does not write case studies about average accounts. They wrote about ours, and their team has flown out to study the campaigns in person. Combined with the wider EVM record, $17.5M+ managed across platforms, 8.2B+ impressions and 1.4M+ conversions, you are not hiring a media buyer; you are hiring the person other media buyers get benchmarked against. Background on our LinkedIn company page.

We are headquartered in Cedar Falls, Iowa, and the practice is national: most LinkedIn clients are B2B SaaS and services companies scattered across the US. Midwest overhead, coastal-grade execution. That arbitrage is yours to keep. LinkedIn is one channel of the wider paid ads practice, next to Google and Meta.

Downstream of the click

Pipeline dies in the follow-up. We build that too.

CRM and lead follow-up

Every lead tracked, every follow-up automated. Missed-call text-back, hot-lead alerts, owner dashboard.

Built on the same follow-up system that has moved 225K+ leads through EVM-built funnels.

Email marketing

Deliverability-hardened flows (SPF/DKIM/DMARC) with revenue attribution per send. Postmark, Klaviyo, Customer.io.

225K+ leads moved through email funnels EVM has built.

Websites that close

Custom Next.js sites with local SEO, schema, and real-time lead capture wired to your inbox. $500/month, you own the site.

Buffalo Windshield: Page 1 for 9 of 10 keywords in 18 days on a brand-new domain.

Questions

LinkedIn ads questions from B2B teams

What budget does LinkedIn need to work?

Plan on $3,000 to $5,000/month of media spend minimum for a real B2B motion; below that the data arrives too slowly to optimize. If your budget is smaller, we will usually point you at a different channel first and tell you why.

What do you charge?

Paid media management starts at $1,500/month plus 10% of spend, scoped up for multi-channel or heavy creative programs. Quoted in writing after the free consultation.

How fast does LinkedIn produce pipeline?

Expect the first qualified meetings inside 30 to 60 days and honest efficiency data by day 90. Anyone promising a full pipeline in two weeks on LinkedIn is optimizing for form fills, and you will find out the hard way in sales calls.

Do you write the creative?

Yes, copy and visual concepts, tested weekly. B2B creative is where most accounts die of politeness; ours is engineered to be specific and disagreeable enough to stop a scroll.

Can you also run our Google and Meta retargeting?

Yes, and you usually should: LinkedIn builds the audience, cheaper channels harvest it. Cross-channel retargeting is standard in our larger engagements.

The full stack

Everything else we run

Websites that closeLearn more → AI receptionistLearn more → CRM and lead follow-upLearn more → Google Ads managementLearn more → Meta ads (Facebook + Instagram)Learn more → Paid ads managementLearn more → Local SEO and Google rankingLearn more → AI search visibilityLearn more → Email marketingLearn more → Direct mail marketingLearn more → ChatGPT adsLearn more → AI agents and automationLearn more → AI programming and developmentLearn more → AI design and creativeLearn more → AI consulting and implementationLearn more →

Put $10M of LinkedIn lessons on your account

Free 30-minute consultation. Bring your campaign manager access and we will read the account live, or bring nothing and we will map the motion your pipeline math actually needs.

Call (515) 321-7425

Or start with the intake form on the Get Started page. We reply within one business day.